Here are 10 keys to making that web page persuade people to buy your product:
Headline You must have something at the beginning of your web page that you do not see on majority of the web pages out there - a headline! Your headline must grab the attention of your visitors or they will not read the rest of your sales letter. This is crucial - the headline will make or break your sales letter!
Sub-headline This next most important component after the headline is your sub-headline. This serves as a 'hook' that will encourage your prospect to read further. Basically, your sub-headline summarizes your sales letter and elaborates on the benefits of reading it, creating urgency for your prospect to read now!
Introduction Paragraph At the start of your letter, address the problem(s) your prospect is facing that you are going to solve. If you forget for a moment to emphasize the "What is in it for you" nature of your offer, your prospect will tune out, turn off, and click away from your sales letter. So, write your introduction to highlight that there is a problem your prospect is facing.
Announcing Your Solution Once you confirm the problem your prospect is facing (and he probably nods to that), introduce your solution. Your solution can come in the form of a tangible product, digital product, membership access, or even a service!
Focus on Benefits vs. Features Potential customers want to know what your solution will do for them. They don't want to know the facts and details first. A common mistake is to emphasize features rather than benefits. For example: If you sell an information product on your web page , the feature may be that it is in PDF format and has Resell Rights. But the benefits of this are that your customers can download it instantly and they have an opportunity to make money!
Use Endorsements and Testimonials You could go on and on about how good your product is but your prospect will be more interested in the kind of results other customers have got from the product or service before he dives into the offer.
Use Bonus Incentives It is very common to include bonuses when selling a product or service on the Internet. Sometimes the bonuses are used to pile on massive value over and above the purchase price to encourage people to buy. But there are also products that sell like hot cakes even though there were few or no bonus incentives offered.
Offer a Guarantee Purchasing anything online is risky. Don’t blame your prospects for being hesitant. You have to win your prospect’s trust. Show them that you are concerned and care for them. And you can easily demonstrate this by giving a money-back guarantee. Usually, a money-back guarantee for digital products is between 30 and 90 days.
Persuade to Buy Now After succeeding in all of these steps, you don't want to give the prospect a chance to draw back! So finish up with a message that presses your prospect to buy now, such as:
Get your copy now.
It is time to get a better life, isn’t it?
Order now!
Are you ready?
Try ABC out for 30 days, risk-free.
Post-Scripts Post-scripts (P.S.) summarize your entire sales letter and persuade your prospect to act NOW. Usually, prospects will scan the sales message and shoot straight to the P.S.
The success of your salesletter will determine how many sales you make so is crucial to achieving your objectives.
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