Can Dreams Come True? How To Be An Info-Products Publisher
Find Experts
Interview Them
It is relatively easy to find experts to interview and requires minimal preparation and scripting.
There are many attractions in interviewing other experts as the basis for your audio product. You get the reflected benefit of the experts' credentials helping your sales and boosting your own reputation.
Many experts are only too happy to be interviewed if they can see the benefits to themselves.You can choose to interview just one expert or interview several to create a larger and more varied product.
Find Experts To Interview
If you have decided to go the route of expert interviews, your first step is to find people to interview.
If you are just interviewing one person, you may need to make the interview 2 or 3 hours to justify the price and to impart enough information.
If you are interviewing more than one, each interview could be an hour or even less.
If you already know your subject, you may already have identified the people you want to interview. But there are a number of routes you can use to find experts, including:
Google search: Just to a simple google search on your topic and see which names keep coming up.
Blog search: Find experts who have blogs on the topic and contact them.
Published articles: Look at online resources such as ezinearticles.com and see who the top authors are.
Clickbank marketplace: Look at the top selling information products in your field in online marketplaces like Clickbank.
Amazon: Check out the authors of the top selling books in your sector – especially of new books as the authors will be keen to promote them and will be used to giving interviews.
Press releases: prweb.com is one of the best sources of new press releases. This not only lets you see what's new but also gives you a ready-made list of people who actively want publicity.
Once you have identified your experts, you simply need to contact them and ask them for an interview.
You need to tell them clearly what you want from them, what it will be used for and what the benefits to them will be of participating.
In most markets, people don't receive a lot of interview requests. And most people appreciate the publicity. So it isn't hard to obtain them. Often, all you have to do is ask.
Preparing for the interview
When you have lined up the experts to interview, you should prepare a list of about 10 questions you want to ask. Some interviewees may like to see this list in advance but the idea is to keep it as a friendly conversation but structured.
Carrying out the interview
To carry out the interview, you need to set up an agreed time with the person you are interviewing and you both dial into a pre-arranged conference line. Your call will be recorded and you already have your info product!
In the next step, we look at how to do that step-by-step.
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